We're not against printing. We're against wasting resources.


We don't want to stop people printing. We simply think that sometimes, people, and not everyone, need reminding that wasting paper, ink and toner doesn't make economic or environmental sense.

Every day, people hit the print button without really considering why. Often it's because we're used to seeing things on paper we have some irrational desire to hoard information "so we've got it to hand", but so often this spontaneous compulsion to print is unnecessary.


We estimate that over 50% of printed pages which are inserted in our kits are never used.

We're not bossy.

We're not bossy people, and we hope our message isn't bossy; we're asking people to think before printing, we're not telling them they have to.


Join the campaign!